CREATİVE BEAUTY
Nature's hand, branded
Kadınların Elinden is a Social Impact Organization, that aims to help products from all over Anatolia reach mass markets. Kadınların Elinden is a premium product brand, one that embodies nature and natural life to its core with #doğalı deneyimle .While selling products KE also helps the producers in Turkey expand their business, have foreseeable and stable income and provide them equipment and training so that they can get better at their jobs.
As Creatiful Agency, we wanted to portray Kadınların Elinden as a modern brand, a brand with a story to tell, and a bold voice with which they tell it.
Client
Kadınların Elinden
Year
2020
The main challenge was to capture the feeling of nature, within the abstraction of the modern. We wanted the story to show, no matter what they did or where. Inspired by the bold effects of Artnouveu, We chose a modern sans-serif typeface called Anodina, one designed by Stefano Giliberti. For us Anodina embodies the floral decorations of Artnouveau on an abstract level while miantaining the simple, modern look we wanted to go for.
For Kadınların Elinden, telling a story was really important. They wanted to show how/where their products were made, their origins and story. Catering this need, we designed the signature "NATURE'S HAND"...
